Industry: Health Tech
Role: Full-Stack Marketing
Timeline: 6 Months
Channels: Social, Paid Ads, Lead Gen, Email Marketing

 

OptoCeutics is a health technology company focused on neuro-wellness solutions. I led end-to-end marketing across paid media, social, and lifecycle email to drive awareness, lead generation, and revenue growth.

OptoCeutics lacked a structured digital marketing system. The brand had no active social media presence, had never run paid social campaigns, and relied heavily on Google Ads with limited results. Email marketing was underperforming, with no clear nurture strategy or conversion funnel in place.

The goal was to build a scalable, full-funnel marketing system capable of generating consistent, qualified leads and supporting long-term growth.
 

To achieve this, I introduced paid social advertising for the first time, established a strong social presence, and built a structured lead generation and email nurturing system. The strategy focused on connecting social, paid acquisition, and email into a cohesive funnel that drove awareness, engagement, and conversions.

Social Media

• Optimized an underutilized social media presence

• Defined content strategy, messaging, and cadence

• Created on-brand visuals and platform-specific copy

• Supported audience growth and paid social efforts
   

Paid Ads & Lead Generation

• Launched and managed Facebook ad campaigns

• Developed ad strategy, creative direction, and copy

• Built and optimized paid social lead funnels

• Scaled paid social to 41% of total leads (5,300+)

• Generated 2,000+ leads from a single long-term campaign
   

Email Marketing

• Rebuilt email strategy to improve performance

• Created automated email funnels and drip campaigns

• Wrote lifecycle, promotional, and nurture emails

• Increased open rates 46.9% YoY and CTR 56.0% YoY

The work led to a fully integrated, multi-channel marketing system that replaced inefficient, one-channel ad spend with a more scalable acquisition approach.
 

Paid and organic social became revenue-driving channels through a full-funnel setup. Website sessions increased 165% year over year, with 84–88% of traffic from new users, and sales grew steadily month over month as the brand shifted to a more diversified growth strategy.