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Marketing, Web & Graphic Design for Health Tech

The Scope

I managed marketing efforts across paid media, social media, email marketing, and digital content. The focus was on creating a clear and consistent brand presence while driving lead generation, website traffic, and customer engagement.

I worked across both strategy and execution, helping support campaigns from concept through launch and optimization.

The Brand
OptoCeutics is a health technology company focused on neuro-wellness and cognitive health solutions. The brand combines science, technology, and wellness to create products designed to support brain health and overall well-being.

The Services
- Website design and updates
- UX and website content structure
- Paid media management
- Social media marketing
- Email marketing and lifecycle campaigns
- Content creation and copywriting
- Graphic design and creative assets
- Campaign strategy and optimization

The Results
Helped increase brand awareness, improve engagement across digital channels, and support lead generation efforts through consistent multi-channel marketing campaigns. Supported continued growth in website traffic, audience engagement, and overall digital presence.

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